Part 8 · 1 chapters · ~8 min
Stakeholders, Executives and Go-to-Market
Mapping stakeholders by influence and interest, updates executives read, decision records, disagreeing and committing, go-to-market planning (pricing, positioning, channels, sales enablement, support readiness), and launches across countries.
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Stakeholders and executive communication
code
executive update (one screen) headline Self-serve letters live for 100% of eligible borrowers; manual tickets down 58% in 4 weeks metrics tickets 249 → 104 / month · median time to letter 41 s · 0 wrong letters · 3 partner banks verifying risks signing service at 70% capacity on month-end peaks; platform team scaling by 20 Oct asks decision: extend to SME loans in Q1? (needs legal review of letter wording)
| go-to-market element | question |
|---|---|
| positioning and message | what is the one sentence customers should remember? |
| pricing | free, fee, bundled? (fees need regulatory disclosure in many markets) |
| channels | in-app prompts, push, email, partners, branches |
| enablement | support macros, sales scripts, partner briefings |
| country launches | local regulation, language, payment rails, support hours (Platform course P6) |